Arietta Ward: A Journey Through Genre-Fluid Soundscapes and Authenticity
Photos provided by Arietta Ward
By Emma Schwichtenberg
Arietta Ward is poised to captivate audiences once again with her forthcoming album, a continuation of her debut work Arieta. Known for her eclectic and genre-fluid style, Ward's music transcends traditional boundaries, weaving together elements of rock, funk, blues, gospel, country, and jazz into a rich and dynamic tapestry.
Ward’s musical journey is deeply intertwined with her heritage and personal evolution. Raised by her mother, Janice Marie, an acclaimed pianist, Ward was immersed in music from an early age. Despite the musical backdrop of her childhood, it was only after overcoming crippling stage fright that Ward began to fully embrace her role as a singer. The turning point came in 2008, when a confrontation with a former partner ignited her decision to pursue music with newfound determination. Ward’s first major break came with Tony Ozier and the Doo Doo Funk All-Stars, marking the beginning of her professional journey independent of her mother’s influence.
Ward’s music is as diverse as her influences. Her set lists are an eclectic mix of genres, inspired by artists such as Fleetwood Mac, Erykah Badu, and Paul McCartney. Her performances are marked by their inspirational and positive messages, though she does not shy away from exploring somber themes when they resonate deeply. Ward’s ability to blend various genres and make them her own speaks to her artistic versatility and commitment to authenticity.
The titles “First Daughter of Soul” and “Rip City Soul Funk Diva” reflect her deep connection to the funk genre and her mother’s legacy in the Portland music scene. These accolades honor both her musical roots and her contribution to the genre, celebrating her role in continuing a musical legacy that bridges past and present.
Ward recently spoke with Converge Music about honoring her mother's memory and her journey of pursuing music independently.
Could you tell me a bit about how you got your start in music? I understand that your mom was an acclaimed piano player.
My mother, Janice Marie, was an audience score. I was around music all the time. After experiencing crippling stage fright in 2018, a switch flipped, and I realized it was time to sing. I started singing out of spite. Sometimes, instead of reacting harmfully, you vent through another outlet, and singing became mine. I began singing with Tony Ozier, a fabulous multi-instrumentalist, producer, vocalist, and founder of the Doo Doo Funk All Stars. That was my first real band that wasn’t associated with my mother.
This year marks the 10th anniversary of my band leader journey. In August 2014, after my mother passed, I had my first gig as a band leader, despite not feeling strong enough to do it. But sometimes, circumstances prove you otherwise. In 2017, the Mogul Festival was a turning point for me, where I truly became a front person.
The festival was created by JFeld Productions and featured performances across Portland and its suburbs over a weekend in March, with different people curating different sets. I was part of the funk set at the Goodfoot Lounge, alongside Tyrone Hendricks and BeatZilla (Michael “BeatZilla” Whitmore). I was the face of that set, attending launch parties and handling all the band leadership admin work. During this time, I transformed my persona with big hair and a bold style. It marked the beginning of a new era for me, and I haven’t looked back. My persona, Ms. Edda, became my brand, "Mz. Edda’s World." In 2014, I had my first gig as a band leader, and by 2017, I realized what I wanted to do. It’s been going strong ever since, and even through COVID, I kept working.
Yeah, you mentioned earlier how stage fright kept you from the stage at the beginning.
That was in 2008.
How did you overcome that?
That was the turning point. I started singing out of spite. It literally happened that way. I went over to Tony Ozier's house, who is a multi-instrumentalist and a prolific songwriter. My former partner was a musician, and that's how I met Tony. We had a big argument because I wasn’t singing, even though people knew I could. I had stage fright and was working as a cosmetology educator. My former partner heard me sing while I was cleaning and got into an argument about taking over the world and making music. I said I couldn't do that because I was a teacher, and stage fright was still in control. After the argument, I went to Tony. He gave me a CD of the Doodle Funk All-Stars and asked me to learn the music. Tony, who reminded me of my mom, was gentle and supportive, unlike others. It was in the fall of 2008 when I went to his house, sang the hook, and that’s how it all started. I still had stage fright, but I had to take the leap. Even now, anxiety can pop up, but since it's my occupation, I’ve had to get a grip and continue on this journey.
You mentioned singing out of spite in 2008. Why was that?
After the argument, I thought, "I'm not going to sing with you; I’m going to sing on my own." It was a way of showing that I could pursue music my way. Overcoming stage fright is impressive, but people often don’t realize that pressure and belittling can make it worse. It’s up to the person to choose to sing or not. For me, the right trigger sparked my decision to start singing. Now, I find it amazing that people want me to sing and pay me for it.
I know that you are sometimes referred to as the first daughter of funk and R&B or the Rip City Soul Funk Diva. How did these titles come to be, and what do they mean to you?
The title "First Daughter of Soul" or "Funk and R&B" is a nod to my mother, who was a significant figure in Portland's music scene and remains highly regarded to this day. I always honor her first when it comes to music, as without her, I wouldn’t be where I am. The title reflects my connection to the funk genre, which people started associating with me through the Doodle Funk All-Stars. Curtis Salgado once mentioned it at Jimmy Max, and I embraced it. The "Rip City Soul Funk Diva" title came from Jack London Review, a local venue. I loved it because it resonated with my love for Portland and the consistent soul and funk in my music.
What do you enjoy singing the most?
I sing a wide variety of music, so it really depends on what’s on my heart. My set list is eclectic—I draw inspiration from artists like Fleetwood Mac, Erykah Badu, and Paul McCartney. I enjoy blending different genres and making them my own. My songs often carry inspirational messages and positive vibes, though sometimes I’ll sing something more somber if it has a story or a message that resonates with me or others. I follow a quote from my sister: “I never live in negativity,” and I carry that sentiment into my music.
What was it like growing up with your mom, and how was she influential on your musical journey?
My mom was a single parent and a musician in a field dominated by men. Growing up, I was always with her—at rehearsals, gigs, and surrounded by incredible musicians. We had music from various genres in the house, from Middle Eastern belly dance music to funk, classical, Earth, Wind & Fire, Stevie Wonder, and jazz. Moving from Oakland to Portland, music was always present, and my mom taught me to respect all kinds of music. She believed that music is sacred, regardless of its style, and that it should be honored. These lessons about the intention and story behind a song still resonate with me and guide how I teach and share music with others. Many younger musicians touring today were her students, continuing her legacy.
How does your mother's legacy influence your music and approach to the industry?
My mother’s legacy profoundly influences both my music and my approach to the industry. As her daughter, I embody her legacy and frequently reference her in my performances, sharing her impact with my audience. I approach the industry with deep respect, reflecting the values she instilled in me.
In my professional life, I treat my band with the utmost respect, acknowledging that our success is a collective effort. The musicians I work with are not just colleagues but friends, and their exceptional talent is crucial to our work. Growing up, I was immersed in the music world through my mother’s rehearsals and performances, surrounded by masterful musicians who also served as educators. This environment taught me to hold the industry in high regard.
I navigate the industry with both respect and caution. As a woman, I encounter unique challenges and biases, and I remain vigilant about maintaining my integrity and authenticity in the face of these obstacles. My mother demonstrated how to walk with grace and authenticity, and her example guides me in my own career.
How was performing the tribute for your mom recently?
The tribute performance was both an honor and a challenge. It was incredibly hot, and organizing the musicians and the music was a journey in itself. I selected pieces to highlight both my mom and Linda Hornbuckle, another influential Portland artist. They passed away within months of each other, and it was important to celebrate their contributions. The event was well-received, with everyone bringing their best to honor these two queens of music. Performing in the intense heat was tough—I experienced heat exhaustion—but having original players on stage and seeing the audience's emotional response made it worth it. It was a chance to introduce their music to a new generation and remind everyone of their impact. Despite the challenges, it was a joy and an honor to pay tribute to their legacy.
Can you tell me about your "Transformation" live show series and how it reflects your life experiences?
The "Transformation" series was created to honor people who have significantly impacted my journey. It pays tribute to those who have helped me grow, including Tony Ozier and several female singers like LaRhonda, Auntie Marietta, and Amy. These individuals guided me to find my authenticity and offered invaluable advice. Through this series, I wanted to tell my story and thank those who supported me in a musical way. It also reflects on different venues and events in the music community that have shaped my career.
Could you explain "Invocation" and why you chose to run it through a UK-based platform?
"Invocation" is my weekly radio show that airs out of the UK on Soul Station Radio. I created it to curate and share songs with specific intentions to uplift and address various emotions. Each show focuses on themes like love or heartbreak, providing listeners with music that can help process their feelings. I initially started it through a friend’s platform in the US, but Nigel Thomas in the UK offered a great opportunity to expand the show internationally. It’s a joy to share these curated playlists with a global audience.
Why did the persona of Miss Etta resonate with you?
Miss Etta represents confidence, authenticity, and the freedom to be yourself. She's loud, vibrant, and embraces imperfections with humor, which counters the stigma in the arts that demands perfection. I value the ability to be genuine on stage, even if that means making mistakes and laughing them off. Miss Etta's persona embodies being true to oneself and celebrating individuality, which is central to my approach in both music and performance.
Ward is gearing up for the release of her highly anticipated album, a continuation of her debut work, "Arieta." This new project represents the next stage in her musical evolution, showcasing her genre-fluid style that blends elements of rock, funk, blues, gospel, country, and jazz. Known for her intentionality in songwriting and performance, Ward draws inspiration from a wide range of sources, including conversations, films, and spontaneous moments. Fans can expect a diverse and dynamic body of work, staying true to her unique artistic vision.
Find her on Instagram @mz.ettasworld.
