Yakima Valley's Small Business Revival: A Tapestry of Resilience, Community, and the South Central Workforce's Helping Hand

In the heart of Yakima Valley, a vibrant transformation is taking root, nurtured by a potent blend of community support, innovative programs, and the empowering influence of the South Central Workforce. This revitalization is not merely a boost to the local economy; it's a heartwarming testament to the resilience of local entrepreneurs, their deep-rooted connection to the community, and the transformative power of timely assistance. From the inviting aroma of freshly brewed coffee to the sizzle of street tacos and the rhythmic snip of barber shears, Yakima Valley's small businesses are thriving, painting a vibrant tapestry of diversity and entrepreneurial spirit.

Schab's Bier Den: A Community Hub Where Everyone's a Friend

Zach Schab Trena Cloyd, the team behind Schab's Bier Den, have created a haven where craft beer flows freely and friendships blossom. "It's not just about the beer," Trena shares, "it's about creating a space where people feel welcome, connected, and supported." Their commitment to community is evident in their regular fundraisers and events, fostering a sense of togetherness that has been their lifeline during challenging times. As Zach reflects on the impact of the South Central Workforce grant, his gratitude is palpable: "It meant the world to us. It gave us the boost we needed to keep our doors open and continue serving our community."

Mother's Arms Home Care: Compassion in Action

Teyia Smith, the heart and soul of Mother's Arms Home Care, is driven by a deep desire to provide seniors and veterans with the compassionate, personalized care they deserve. "We want to treat them like family," she says, "offering comfort, dignity, and a sense of belonging." The grant she received has been instrumental in expanding her services, enabling her to reach more people in need. "South Central Workforce means everything to our company," Teyia shares. "Without them, we wouldn't be able to make the impact we do."


Barbertown: A Cut Above, Building Community One Haircut at a Time

Michael Prado, the owner of Barbertown, is passionate about creating a welcoming space where everyone feels comfortable and valued. "We want to be a place where families can come together," he says, "a place where everyone feels like they belong." With the support of the grant, he has been able to expand his business, creating jobs and contributing to the revitalization of downtown Yakima. "The grant gave us hope," Michael reflects. "It's a sign that the community believes in us and wants us to succeed."

Chitoz Tacoz: A Taste of Tradition and a Dream of Expansion

Jesus Lopez Castro, the visionary behind Chitoz Tacoz, is on a mission to share the vibrant flavors of his heritage with the Yakima Valley. "I want to keep the tradition of Mexican food alive," he says, "while also adding my own unique twist." With the support of the South Central Workforce, he hopes to expand his business, bringing his delicious creations to a wider audience. "It's a dream come true," Jesus shares. "I'm grateful for the opportunity to share my passion with the community."

Casa Victoria: A Gathering Place for Music, Culture, and Community

Victor Renteria, the owner of Casa Victoria, has created a vibrant space where people come together to enjoy music, food, and each other's company. "It's more than just a cafe and bar," Victor says. "It's a place where memories are made and friendships are forged." Despite facing challenges during the pandemic, Victor's unwavering spirit and the support of the community have kept his business thriving. "The grant has been a lifeline," he shares. "It's helped us invest in new equipment and continue to be a vital part of the community."

J. Barajas Trucking: Keeping the Community Moving and Growing

Magali Barajas, the owner of J. Barajas Trucking, plays a crucial role in the Yakima Valley's economy. "We keep America moving," she says, "delivering goods and produce that are essential to our community." As a Latina entrepreneur, she is a role model for aspiring business owners, demonstrating the power of hard work, determination, and community support. The grant she received has helped her navigate economic challenges, allowing her to expand her business and create new job opportunities. "I'm grateful for the support of the South Central Workforce," Magali shares. "They've helped me achieve my dreams and give back to the community."opportunities.

Chismecito y Cafecito: Building Bridges, Sharing Stories

The South Central Workforce Grant isn't just about funding; it's also about fostering connections and building a strong sense of community. Through programs like Chismecito y Cafecito, business owners gather to share their experiences, exchange ideas, and offer mutual support. These gatherings create a sense of belonging and a valuable network of resources that empowers entrepreneurs to thrive.


A Brighter Future for Yakima Valley

The impact of these grants and community initiatives extends far beyond individual businesses. By investing in small businesses, Yakima Valley is creating jobs, stimulating the local economy, and strengthening the social fabric of the community. It's a testament to the power of collaboration, the importance of supporting local entrepreneurs, and the unwavering spirit of the Yakima Valley community. As these businesses continue to flourish, they contribute to the economic vitality of the region while fostering a sense of pride, connection, and shared purpose. 

The Yakima Valley's small business renaissance is a story of resilience, innovation, and the unwavering spirit of entrepreneurship. And with the continued support of programs like the South Central Workforce Grant, the future looks brighter than ever.

These resources were made possible in part by the Community Reinvestment Project (CRP), a community-driven initiative dedicated to fostering lasting economic benefits, building wealth, and ensuring equitable opportunities for success.

Learn more at: https://www.commerce.wa.gov/crp/


Meet The Producer:
Mathew Bermudez - Sunnyside, Washington

“As a Latino from Sunnyside, Washington, I grew up working in the fields of Yakima, where I learned the value of hard work and perseverance from an early age. Leaving home to pursue education in Seattle was a big step—one that opened doors to new opportunities and gave me the tools to help tell the stories of people like me. When I had the chance to work on a project in Yakima, interviewing local business owners, I felt a deep sense of pride and connection. These entrepreneurs weren’t just building businesses—they were shaping the future of the valley, fueled by ambition, resilience, and a strong desire to create opportunities for themselves and their community.

Using visual storytelling, I aimed to capture the heart and soul of Yakima's entrepreneurial spirit—showcasing how innovation and tradition coexist in a place where people work tirelessly to build a better future. This experience reminded me of the powerful potential that exists when we share our stories, support one another, and keep pushing forward, no matter the challenges. It’s that same spirit that brought me from the fields of Yakima to Seattle, and it’s the same spirit I see reflected in the businesses of Yakima today. Through this project, I hope to amplify those stories and show that with determination and community, anything is possible.” - mat@bermudezmediallc.com

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