Seattle, Washington – January 13, 2025 – Converge Media today announced the launch of an urgent campaign to support Black-owned businesses struggling in the current economic climate. The initiative will leverage Converge Media's extensive media resources and community connections to raise awareness, drive business, and provide essential support to Black businesses across the Pacific Northwest.

"Black businesses are facing a crisis right now, and we're hearing their calls for help," said Winfield Ezell Jr., Chief Storyteller at Converge Media. "As a community-based media organization, we have a responsibility to step up and support our Black neighbors and businesses. This campaign will utilize all of our platforms to make a real difference."

The multi-faceted campaign will include:

• Public Service Announcements (PSAs) to educate the community and encourage support for Black-owned businesses.

• A dedicated resource page on the Converge Media website to connect businesses with essential information and assistance.

• On-the-ground reporting and storytelling to highlight Black businesses and drive traffic to their establishments.

• Live appearances by Converge Media personalities at Black-owned businesses to raise awareness and show support.

Converge Media has joined hands with several other organizations and platforms, including Vanishing Seattle, Buy Black Card by Intentionalist, Hey Black Seattle!, Black Heritage Society of Washington State, and RieImagine Solutions, to amplify the campaign's reach and impact and provide resources and outreach.

"We're committed to using our voice and our platforms to make a real difference in the lives of Black business owners and the community as a whole," added Ezell Jr. "We believe that by working together, we can help Black businesses weather this storm and emerge stronger than ever."

Call To Action:

• Business Owners                                                                                                  Converge Media encourages Black-owned businesses struggling to make ends meet to visit www.WhereWeConverge.com/supportblackbusiness and let us know what’s going on and how we can help.

• Patrons / Customers

Converge Media encourages those who want to be intentional about Supporting Black Businesses across our region to visit www.WhereWeConverge.com/supportblackbusiness. There, they can find a directory of Black businesses via Hey Black Seattle! and support Black businesses through the Buy Black Card by the Intentionalist. 

More information: SupportBlackBusiness@WhereWeConverge.com