"People's faces," that's what fuels Channing Frye's passion for Chosen Family Wines. In a recent conversation, he shared his inspiring journey, from discovering the Willamette Valley's rich wine culture to breaking down barriers in the industry.

Channing's vision for Chosen Family Wines goes beyond just crafting exceptional wines; it's about creating a sense of belonging and inclusivity. "I wanted to create a brand that was inclusive and accessible," Channing explains, "a brand that would break down barriers and make wine less intimidating."

His commitment to authenticity and community shines through in every bottle. As he continues to build his legacy, Channing's impact extends far beyond the wine itself, supporting causes like the Roots Fund and championing a more equitable wine industry. Cheers to Channing and the Chosen Family!