Besa Gordon Teams Up with Buy Black Card to Empower Black-Owned Businesses
Watch: Besa Gordon visited Luv-a-latte, Dreamer Ice Cream, Mattice Beauty SUpply, Pizza By Ruffin, and The Spa House by QueenCare in producing this Buy Black Card ad.
The Buy Black Card program, spearheaded by Intentionalist founder and CEO Laura Clise, is making significant strides in its mission to bolster Black-owned businesses. Now in its second year, this initiative transcends the concept of a mere gift card; it's a powerful instrument for direct investment in the success of Black-owned enterprises. This year, the program has joined forces with Besa Gordon, the charismatic host of Back2Besa on FOX 13 Seattle, to further amplify its reach and impact.
Laura Clise articulates the essence of the program: "The Buy Black Card program is, in its simplest form, a vehicle to incentivize intentional spending at brick-and-mortar Black-owned small businesses throughout Washington state."
The mechanics are straightforward yet impactful. The Buy Black Card functions as a prepaid Mastercard debit card, designated for use exclusively at a burgeoning network of participating Black-owned businesses. Every purchase made with the Buy Black Card translates into a tangible contribution to the economic empowerment of the Black community.
BECU's Steps Up Big
Thanks to BECU's generous support, community members enjoy a 20% discount on their Buy Black Card purchases. This partnership underscores BECU's dedication to fostering economic equity and uplifting local communities.
Partnering with Besa Gordon for Greater Impact
The Buy Black Card's partnership with Besa Gordon is a match made in community-driven heaven. Besa, with her infectious energy and genuine passion for uplifting Black voices, is a beloved figure in the Seattle area. Her show, Back2Besa, is more than just a platform; it's a celebration of Black culture, entrepreneurship, and community resilience.
Besa's commitment to fostering connections and amplifying the stories of Black-owned businesses goes far beyond the screen. She's known for her warm personality, her engaging storytelling, and her unwavering belief in the power of community. Her deep-rooted relationships with Black-owned businesses in the region are built on trust, mutual respect, and a shared vision for a more equitable future.
As Laura Clise aptly puts it, "Besa's relationship with Black-owned businesses in the region runs deep. They go beyond the transactional; they're relationships built on trust and a shared commitment to community empowerment."
This partnership isn't just about business; it's about heart. Besa's genuine enthusiasm for the Buy Black Card program shines through, making her the perfect ambassador to spread the word and inspire others to join the movement. Her involvement adds a personal touch to the initiative, further solidifying its connection to the community it serves.
Besa shares her excitement about the partnership: "I'm so honored to be a part of the Buy Black Card movement. This is an incredible opportunity to make a real difference in Black entrepreneurs' lives and celebrate our community's richness and diversity. I encourage everyone to get involved and show their support!"
Bridging the Gap, Amplifying Impact
One of the Buy Black Card's core strengths lies in its ability to bridge the gap between intention and action. Laura Clise observes, "People love the Buy Black Card because so often there is a gap between our good intentions to spend in support of diverse local businesses and our ability to easily take action.".
Monika Matthews, the owner of QueenCare, a participant in the program, echoes this sentiment. "The Buy Black Card makes it incredibly easy for people to support Black-owned businesses," she says. "It's a tangible way to make a difference and contribute to a more equitable economy."
QueenCare is one of the over 135 Black businesses across Puget Sound participating in the Buy Black Card program.
A Gift with a Profound Purpose
The Buy Black Card isn't just a convenient payment method; it's a symbol of solidarity and empowerment. It serves as a thoughtful gift for any occasion, allowing recipients to explore a diverse array of Black-owned businesses while making a positive impact.
"Every time you use the Buy Black Card," Laura emphasizes, "you're not just making a purchase; you're making a statement. You're saying that you believe in the power of Black entrepreneurship and that you're committed to building a more inclusive and equitable future for all."
Join the Movement
The Buy Black Card is more than a program; it's a movement fueled by passion, purpose, and the collective desire for change. It's an invitation to be part of something bigger than yourself, to contribute to a brighter future for Black-owned businesses and the communities they serve.
In the words of Besa Gordon, "Let's come together, show our support, and make some noise for Black-owned businesses! The Buy Black Card is our way of saying, 'We're here, we're invested, and we're not going anywhere.'"
Visit www.Intentionlist.com to purchase your Buy Black Card and become a catalyst for change. Your purchase is an investment in economic empowerment, community resilience, and a future where Black-owned businesses thrive.
