Meet Francisco-Deadeyez-Lopez, an inspiring movie director whose journey began in 2012 with a camera and a dream. Born in the Bronx, Francisco was immersed in urban culture, embracing everything from DJing and graffiti to songwriting and producing. His passion for music led him to produce beats and record albums with other artists. In late 2011, while forming a music group in NYC, he realized they needed a music video and decided to create it himself. The success of that first video made him the go-to guy in the Bronx for underground music videos, working with acts like Rick Ross, Jadakiss, Maino, and Cory Gunz.

Francisco-Deadeyez-Lopez stopped by The Day With Trae, with this week’s host Besa Gordon, to discuss his career. As his skills improved, he mastered the art of storytelling, transforming music videos into cinematic experiences with a big-budget feel. His unique approach and dedication to visually stunning storytelling have propelled him forward in the industry, making him a sought-after director who brings artists' stories to life on screen. Now, he continues to push boundaries, creating compelling visual narratives that resonate with audiences and elevate the music video genre to new heights.