Keith Tucker, a visionary leader and advocate, is merging the worlds of hip-hop and health advocacy in an unprecedented way. As the Founder & Executive Director of Hip Hop is Green, he's rewriting the narrative by emphasizing the importance of plant-based eating and wellness, particularly within underserved communities. His organization is a driving force behind the plant-based movement among BIPOC communities nationwide.

Through innovative educational programs, events, workshops, and community initiatives, Tucker leverages the power of hip-hop culture to inspire positive change and address health disparities. He's even made history by officially proclaiming "Health & Wellness" as the 10th element of Hip Hop culture.

Trae Holiday interviewed Keith about his impactful mission and journey to create a healthier, more conscious hip-hop community.

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