#Back2Besa - ETC Tacoma’s Spring Line launch got an unexpected twist when Back2Besa and FOX 13 Seattle popped up with Molly Moon’s ice cream to celebrate Women’s History Month and Campfire Coffee to keep guests warm. Guests who downloaded the FOX Local app were treated to two scoops of ice cream—including a vegan cookies and cream flavor created by host Besa Gordon—and a reminder that Back2Besa is now streamable anytime, anywhere.

The pop-up was unannounced to customers, adding to the surprise and energy of an already busy launch day. While most visitors came to check out ETC’s new Spring collection, they were met with treats, community, and local love.

Co-owners Umi Wagnor and Grayson Bullinger spoke about the brand’s vision, which goes far beyond clothing. “We started as a streetwear brand,” said Grayson. “Now we’re a rare wear brand, and the goal is to become a heritage brand—something Takomans can wear for generations.”

The Dream Team Series—part Olympic-inspired, part Tacoma Sonics homage—dropped that same day, with high-quality cut-and-sew pieces flying off the shelves. And while the fashion was front and center, the collaboration with FOX 13, Molly Moon’s, and Campfire Coffee highlighted ETC’s commitment to uplifting Tacoma’s culture and community.