From Idea to Impact: Laura Clise's Journey with Intentionalist and the Buy Black Card
In a sit down with Trae Holiday, Laura Clise, founder of Intentionalist, shared her vision for a community-driven economy that supports local brick-and-mortar businesses. Clise's passion for this mission stems from her personal experiences, including a touching tribute to her grandmother, a seamstress whose legacy inspired a custom blazer created by Self Made Couture.
"Intentionalist started as an intentional list of diverse local businesses for folks to get to know, learn about and support," Clise explained. This simple concept has grown into a powerful platform that connects consumers with local businesses, emphasizing the importance of intentional spending.
One of Intentionalist's most impactful initiatives is the "Buy Black Card," a digital gift card that can be used at over 135 black-owned businesses in the Seattle area. Sponsored by BECU Foundation, the card offers a 20% discount, making it easier for community members to support local entrepreneurs. Clise emphasized, "It's a great way to say happy birthday, thank you, congratulations, happy work anniversary."
For Black History Month, Intentionalist has partnered with Seattle's professional sports teams to encourage and incentivize support for black-owned businesses. "Our goal as a community is $45,000 in receipts uploaded from black-owned businesses," Clise shared. Participants can win exciting prizes, such as pre-game field passes and club-level seats from the Seattle Sounders.
Clise's commitment to community-driven economics extends beyond these initiatives. The Equity in Action program, in collaboration with BECU's diversity team, has created prepaid tabs at eight black-owned businesses throughout Seattle, allowing community members to enjoy free treats while supporting local entrepreneurs.
Through these innovative programs, Intentionalist is not just promoting local businesses; it's fostering a sense of belonging and connection within the community. As Clise aptly put it, "Community and partnership is at the heart of literally everything that we do." By encouraging intentional spending and creating opportunities for meaningful interactions, Intentionalist is helping to build a more vibrant, inclusive, and economically resilient Seattle.
For more information regarding Laura Clise and Intentionalist go to Intentionalist.com.
